I'm Andrea and I am a creative leader in the digital space. I believe that high-quality design and user-centered experiences are one of the best ways to build brand loyalty in our digital world.

I started my career as an Information Architect and Interaction Designer after receiving a BFA in Communication Design from Carnegie Mellon. Lately, I am most energized by building and establishing design teams that help transform businesses.

I believe that creative teams should be partners to marketing, product, and technology in order to establish desirability of a solution alongside viability and feasibility. As a creative partner, I strive to find solutions to problems in the space where the business goals, customer expectations, and opportunities of the competitive landscape converge.

I hold my teams and their work to a high standard. User Experience can be a “team activity”, but designers should always be accountable for defining a vision for an experience that aligns to experience goals and principles. Our toolkit for defining a digital experience can include things like site and app structures, core page templates, content and messaging strategy, navigation and wireframing, interaction patterns, and visual design.

I’m motivated by solving big experience problems and working with great people. Please reach out if you’d like to connect, or follow me on Medium to learn more about my approach to design and creative leadership.